www.whatsyourhuckleberry.com
A free-flowing tool that allows consumers to input their "Huckleberries" - problems, wants or needs - associated with specific consumer market segments. Huckleberries are deemed worthy - or not worthy - by the masses (the art of Crowdsourcing...) and the most significant problems come to the attention of Huckleberry.
The Huckleberry Harvest
A PR blitz sent to reach the entrepreneurial community to seek out a solution to specific Huckleberries. Potential solutions are then put back into our consumer user community for testing and comments. Focusing on just one or two Huckleberries at a time allows the investment managers to become experts in a specific market segment, strengthening the due diligence phase of the investment.
Investment/Prize
With this additional layer of consumer feedback and testing, Huckleberry makes an equity investment and gets to work on executing the company's business model and promoting its brand.